I rolled my eyes when I saw the tweet of the H&M ad. I was annoyed, but I wasn’t surprised. Placing a beautiful Black boy in a sweatshirt labeled “Coolest Monkey in the Jungle” is disrespectful and offensive–but you knew that. Why didn’t they? Did they know better and just didn’t care? How could the people on set miss that? Where were his parents? As usual, H&M representatives issued an apology (protocol) and “fixed” it (took them two attempts).
I am not going into the history of dehumanization of Blacks which includes calling us monkeys. I am curious, however, about you, the consumer and your buying power. Will this affect whether or not you shop at H&M? I wanna know, take the poll below: